Stay Creative
Problem
Creativity is crucial for child’s development, yet parents aren’t prioritizing creative activities for their kids.
Idea
To show parents the importance of childhood creativity, we brought them back to their own childhood. We launched a nationwide search to reunite adults with the childhood art they thought was lost.
Filmed Content
To highlight the importance of creativity, we focused on three individuals and staged an undercover emotional reunion.
Case Study
To reunite the rest of the adults with their childhood artwork, we launched a nationwide search by tapping into a cultural obsession: internet sleuthing.
More, More, More
In addition to the mini documentary, we released short form social videos with our messaging at it’s core. Stay Creative was the launch of Crayola’s new advocacy program, Campaign for Creativity.
The Search
We used the “Help Me Find” trend on TikTok to engage the internet to find these now grown artists.
We also posted on other platforms, tagging towns, schools and even posting on town Facebook pages.
The Return
Once the artists were found, we made sure the whole nation heard their story. This is just one of the many returns that news stations around the nation helped us accomplish.
The Art Exhibit
Each person we found shared an incredible story of their creative journey. To conclude the campaign, we aimed to tell these stories in a meaningful way and let the world know our mission to return the rest of the art is far from over.
News Coverage
