The Holiday Table
Food is core to the holiday season. Whether you celebrate Thanksgiving, Hanukkah, Christmas, Diwali, Kwanzaa or more, every person has that favorite holiday dish they make every year.
To capture the magic of a single dish across cultures, backgrounds and families, Kroger invited 30 strangers from all different walks of life and asked them to bring their favorite holiday dish to the table.
To boost views and engagement on social, we cast 4 well-known influencers and edited our videos to feel organic to the platform. We captured recaps of the night, played off of current social trends like “Try ___ for the first time,” and adapted our influencers established content type (i.e. Keith Reacts).